The official website updated with a new layout and new information.

iwatobi-sc.com

The new season is called Free! Eternal Summer.

A new character is added: Yamazaki Sousuke (voiced by Hosoya Yoshimasa) from High Speed!.

Translation compilation of all the new stuff can be found here.

PS New frfr top banner. How do you like it?

....and here are the birthday messages with translations by great-blaster.

Have a nice day everyone.

This is just in.

A tweet from someone at the KyoAni & Animation Do CTFK event.

たまこま文庫版第二巻、ハイスピード文庫版第二巻はちらっと確認した!!

— 新京阪まーけっと＠京アニDo!CTFK！ (@shinkeihan6350) November 30, 2013

Tamako Market LN Vol 2 and High Speed! LN Vol 2 confirmed!

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More translated tweets in the comments. The sources may or may not be entirely accurate. If the translation is lousy, it's probably due to my lack of sleep heh.